![]() ![]() If you were forwarded this email and want in on the action, get subscribed to the Brandwatch Bulletin now. That’s it for today, but we’ll be back next Friday. Send any and all ideas to and let’s talk. We may even ask to interview you if you’re involved with the topic. Is there a topic, trend, or industry you’d like us to feature in the Brandwatch Bulletin? We want to hear your ideas to make sure our readers are getting what they want. We’ve just released our latest report on financial services trends, including a detailed look at how consumers are saving, investing, and spending. Could this be a sign of wariness for 2022? We wouldn’t blame people if that turns out to be the case. Interestingly, investing is taking up less of a share than it did a year ago. Investing tops the list by some margin throughout, credit and employment jostle for third place, while taxes, budgeting, and housing fight amongst themselves. While there’s some fluctuation in share of conversation, the data is fairly consistent. Luckily there are a bunch of personal finance subreddits tailored for individual countries we can look at in the same way. A more global lookĪs we noted, while /r/personalfinance is a general forum, it attracts a lot of US-based users. In Reddit’s r/personalfinance channel, anonymous users exchange tips on buying homes, choosing insurance plans and managing very personal, nuanced money situations. Interest in personal finance advice is back, and that’s the case beyond /r/personalfinance. Activity levels are now where they were as the pandemic began. The subreddits forum’s fortunes changed in 2021 as activity was on the rise across the year, culminating in a new year bump in 2022. So what caused the steeper than normal drop? Our guess is that as people faced the severity of the pandemic and the lockdowns, job losses, and uncertainty it had wrought, they had less interest in seeking out personal finance advice as many aspects of their lives were put on hold. This fall continued into 2020 which then saw a very steep drop off from August until November when numbers rebounded. If you look at the subreddit’s Wiki page, you’ll see advice categorized according to different age groups as well as different kinds of credit and investments. paid off all of their student loans with the help u/Existentialidiot83 / Via . r/PersonalFinance is a community made up of 16.4 million members that describes itself as a community where you can learn about budgeting, saving, investing and retirement planning.![]() Across 2019, activity was trending downwards with fewer and fewer people posting in the subreddit. H/T: r/ABoringDystopia, r/mildlyinfuriating, r/facepalm. ![]()
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